A 4-Week Live Program for Real Estate Agents Who Are Done Buying Leads
15+ years and 10,000+ real estate professionals served.
One method completely built around YOU.
enroll now
Stop chasing leads,
Start attracting clients.
Become your own lead generator.
Profitable On Purpose
Step off the paid-lead hamster wheel and build a relationship-driven referral engine rooted in your strengths, your story, and a cause that makes you magnetically memorable.
The system most agents are using was designed to keep them dependent. If it's not working, it's not because you're not working hard enough. It's because the model was never built for you.
If your leads stop the day you stop paying, you didn't build a business. You built a job. An expensive one you probably don't enjoy much.
That's what we're fixing.
If you’re...
Spending $1,000s on leads that barely convert
Exhausted from chasing cold strangers who don’t answer
Busy every day but drained, not seeing the closings you want
Tired of blending into the sea of sameness with every other “local expert”
Wanting a way to grow that feels like you and is attractive instead of salesy
I’ve got you!
Profitable On Purpose
helps real estate professionals leave the paid lead-gen hustle and grind behind and build a wildly successful, impact-driven business they love.
enroll now
The industry taught you that growth requires
Why? Because it makes them money.
More ads.
More cold calls.
More hustle.
But there’s a better way! One that energizes you instead of drains you. One that converts 10x more and costs 4x less.
It’s a little known secret called cause marketing and we’re blowing the lid off it together. Because you don’t need more leads...You need more CLIENTS.
~ Kim R.
Kim had hit a ceiling and was grinding for a level she couldn't reach.
So she stopped marketing to everybody and started showing up for the firefighters. The stations. The organizations behind them. A message about who she served instead of what she sold.
Same market. Same hours. One decision about who she felt called to show up for.
$3 MILLION TO $7 MILLION IN 12 MONTHS
Without buying a single lead.
So what exactly is cause marketing?
That's your edge.
In 3 Simple Steps, You’ll Be On Your Way To Being
In four weeks you'll build a referral business around two things: what you're already good at, and a cause you actually care about.
That gets you off the paid-lead treadmill.
It stops you sounding like every other agent in town.
And it brings you clients without chasing, cold calling, or buying a single lead.
How Profitable On Purpose Works
Starts Tuesday, September 22, 2026
Doors close Friday, September 18, 2026
This is a 4-week live experience. Not a course you buy and forget.
4 LIVE weekly coaching sessions Tuesdays and
4 LIVE Q&A Thursdays at 1:00pm ET / 10am PT
Workbook to keep you moving forward
Replay access for every session
Step 3
Walk out with your cause, your message, and a 90-day plan you can run without me
Step 1
Show up four Tuesdays
Step 2
Become the Go-to agent
claim your seat
Before doors close Friday, September 18.
Stop lighting your money and time on fire and become your own (sustainable) lead generator.
One hour live, plus a Q&A Thursday if you want it. Find your fire, own a cause, become a pillar and make it magnetically yours!
Profitable On Purpose.
This Course is NOT For You If:
You want to continue spending thousands of dollars and hours on traditional lead generation
You like where your business is at and how it's going
You enjoy chasing strangers and making cold calls
You prefer staying busy over building something intentional
This Course is RIGHT For You If:
You're in the right place!
enroll now
You’re exhausted from the lead gen rat race that keeps spending your money and time without the results to show for it
You believe relationships compound faster than ads and want a better way to grow your business.
You want more time and control in your business to do the things that light you up, energize you, and play to your strengths, not someone else's.
You Will Have
By the End of Profitable on Purpose
No. 4
A 90-day action plan designed to generate more clients without increasing ad or paid lead spend.
No. 3
A magnetic messaging framework that makes you stand out in the sea of sameness and differentiates you instantly.
No. 2
A strengths-based outreach system that turns your sphere into a consistent referral source.
No. 1
A cause-driven positioning strategy that expands your SOI and makes you the go-to agent in your community.
You didn’t get into this business to hustle until you hate it!
3
It’s not about adding more, it’s about working smarter, more strategically to maximize your time, money and efforts to attract your perfect clients to you.
1
2
You can absolutely love what you do, be proud of the impact you make in the community you serve AND live the life of your dreams all while making a great living.
Your business doesn’t have to be draining and a grind, it can be fun and invigorating if you’re strategic about it and we’ll show you how together!
(But you know that.)
Abby understands how dangerous hustle culture can be and actively helps others break free from it. Working with her doesn’t just help you get ahead, it helps you get aligned. If you’re lucky enough to have Abby in your corner, be ready for meaningful transformation. You’ll evolve faster than you thought possible.
~ Heather K.
In a referral network? Membership plus 25% of the commission on 4 deals. Past $10,000.
Every year. And you never own the relationship.
This is $997. One time.
In four weeks the relationships are yours, the message is yours, and nobody can raise your rent.
Before you decide this is too expensive, run your own numbers.
Profitable On Purpose Is Officially Open For Enrollment
Doors close Friday, September 18, 2026
3 monthly installments
$397
enroll now
ONE-TIME investment
$997
enroll now
This isn’t about doing more, it’s about doing what makes an impact.
HERE'S WHAT YOU'LL GET INSIDE
Profitable On Purpose
Stop Chasing. Start Attracting.
A Thriving Business Built Around YOU
Uncover the story, strengths, and beliefs that no other agent in your market can copy, so your positioning finally stands OUT.
Key Wins:
- WHY Power Statement
- Core Belief Statement to make you magnetically memorable
- Strengths Filter
MODULE 1: Find Your Fire
Lock in the cause you'll build around, put a real number behind how you give back, and map where that community already gathers.
Key Wins:
- Cause locked + give-back commitment in writing
- Your Community Map of organizations and locations
- First warm introduction ask made
MODULE 2: Own Your Cause
Get the words, make the first approach, and build a rhythm of showing up that fits how you're wired.
Key Wins:
- Your first real approach, made
- Engagement plan matched to your strengths
- Next event or pop-by on the calendar
MODULE 3: Become The Pillar
Craft your magnetic bio and lock in a rhythm that drives referrals and closings using your story and strengths.
Key Wins:
- Your custom Why-How-What Message
- Magnetic bio that attracts and intrigues
- 90-Day Action Plan
MODULE 4: Make It Magnetic
Enroll Today
The 90-Day Profitable
On Purpose Tracker
$297 VALUE
INCLUDES:
- The numbers that actually predict your next closing
- A weekly rhythm that takes 10 minutes, not 10 hours
- Sphere outreach, cause touchpoints, referrals and closings in one view
BONUS 3
$497 VALUE
instantly memorable. You are not starting from a blank page. The words are written. You make them yours.
INCLUDES:
- Magnetic Bio Template
- Social media post templates
- Cause partnership outreach scripts
- Sphere Re-Engagement Email Templates
The Magnetic
Messaging Vault
BONUS 2
THE CAUSE CLARITY BANK
$397 VALUE
INCLUDES:
- Real story-to-cause examples, start to finish
- Six strength types, each with the cause and the message that fits it
- Finished messaging examples for teachers, first responders, seniors, kids, animals and more
BONUS 1
AND YOU'LL GET THESE EXTRA BONUSES (FOR FREE!)
Over $5,082…
ALL yours for just $997
Complete Profitable On Purpose Course ($2,997) 4 Tuesday coaching sessions showing you step-by-step how to become your own lead generator by leveraging your strengths and passion, 4 live Q&As, the workbook, and lifetime replay access. 8 times in the room together, which is more live access than most 6 week programs.
The Grow On Purpose Community & Your Purpose Pod ($397) Join this incredible community of purpose driven professionals to share wins, questions, and brainstorm. Plus join a small pod of agents for the full 4 weeks.
The Event Amplifier System ($497) Most agents sponsor something, show up, hand out pens, and go home with nothing. This is the before, during and after that turns one event into clients for years.
Bonus #1 The Cause Clarity Bank ($497) Examples of how a real agent's story became their cause and their message. A cause doesn't need a dramatic backstory. It just needs to be real.
Bonus #2 The Magnetic Messaging Vault ($397) Templates and scripts that make you instantly memorable. Not sales scripts. These are the words for that first phone call or the walk from your car to the front door.
Bonus #3 The 90-Day Profitable On Purpose Tracker ($297) Week five is where most programs quietly end. This is what keeps you moving when I'm not on the call anymore. Yours at our final session together.
THE DETAILS
Get yourself enrolled here...
HERE’S WHAT YOU’RE GETTING WHEN YOU ENROLL IN Profitable On Purpose TODAY:
One hour live on Tuesdays. That's the commitment.
Thursday's Q&A is there if you want it. Stay ten minutes or stay the hour.
Every session is recorded, so a closing that runs long doesn't cost you the week.
Live is the point. You won't be watching videos alone at 11pm wondering if you're doing it right.
Doors Close Friday, September 18, 2026
3 monthly installments
$397
enroll now
ONE-TIME investment
$997
enroll now
Nothing changes if nothing changes.
Another year renting your pipeline is another year paying full price for leads that stop when you stop paying, and another year being 1 of 40 agents who all sound the same.
The cost of staying is not zero. It just doesn't send you an invoice.
Try It Risk-Free
Through Week 2
Show up for the first two sessions, do the work, and if you're not any closer to a cause you believe in and a message that's finally yours, email [email protected] by October 2, 2026 and I'll refund you.
No forms. No hoops. No hard feelings.
2
week
An absolutely transformative experience. Abby helped me go from being a top agent to building a top-producing team, and ultimately growing into a top office in my market.
Through every stage, Abby provided both inspiration and the tactical tools necessary to execute and implement real change.
~ Jim M.
First responders saved Jim's dad's life on a golf course. He built his entire business around giving back to them.
Have Questions? I've Got You!
Are You Ready To:
- Stop renting and start owning your pipeline
- Take control of your lead generation
- Love your business again
- Make a bigger impact in the community you serve
- Stop chasing leads and start attracting clients
Let’s do this!
One proven method that took 15 years and thousands of agents to perfect, all wrapped up with a bow for you in just 4 weeks.
Join Profitable On Purpose Before It's Gone.
3 monthly installments
$397
enroll now
ONE-TIME Investment
$997
enroll now
From
Abby Waltz
I believe you can do good and make a ton of money while doing it.
If you're reading this, something isn't working. Maybe it's the leads. Maybe it's the grind. Maybe it's the slow creeping feeling that you built a job, not a business.
I know that feeling. I lived it. When I moved to a new city and had to rebuild my real estate career from scratch, no sphere, no referral network, no recognition, I had no choice but to figure out a better way. That's when I discovered cause marketing. It didn't just save my business. It changed my entire relationship with this work.
That discovery led me to spend 15 years as the National Director of a program, leading a nationwide network of thousands of real estate and mortgage professionals and watching this method transform careers over and over again.
Profession + Purpose = Profits
I've spent every year since making sure other agents don't have to figure it out the hard way.
Because your business should fit your life, not the other way around. And growth gets to be intentional, personal, and powerfully fulfilling.